Centre issues advisory to social media platforms over deepfakes after viral ‘Rashmika Mandanna’ video

The Ministry of Electronics and IT (MeitY) has sent advisories to social media platforms, including Facebook, Instagram and YouTube, to take down misleading content generated through artificial intelligence – deepfakes – within 24 hours.
The advisory comes a day after a deepfake of actor Rashmika Mandanna went viral on social media platforms. The ministry had issued a similar advisory to the platforms in February this year.
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