Amazon India witnessed the biggest ever 48 hours of shopping during the ‘Great Indian Festival Sale 2023’ with a record 9.5 crore customer visits. In a press statement, Amazon India said that shopping by Prime members spiked 18 times in the first 24 hours of PEA (vs average daily purchase), which was the highest ever.
Amazon India Vice President and Country Manager Manish Tiwary said, “The first 48 hours of Amazon Great Indian Festival 2023 has been absolutely remarkable! We are elated to witness the biggest ever opening with record customer visits, and highest number of Prime members shopping during the 24 hours of Prime Early Access. I’m thrilled to share our customer transactions and orders were the highest ever for Amazon.in, along with highest seller participation, and most product launches from top brands.
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