From Britannia Industries’ new Millet Bread to Hindustan Unilever’s Millet Chocolate Horlicks offering and Nestle’s millet processing push, fast-moving consumer companies (FMCGs) are tapping into the demand for the healthier option as the coarse grain is making a strong comeback, especially in urban consumption centres.
And this transition is being catalysed by a calibrated policy push, with the Indian government rebranding millet as “Shree Anna” and the United Nations General Assembly, in its 75th assembly, declaring the year 2023 as the international year of millets, companies are looking at ways to make the yesteryear staple make a comeback as a staple in the Indian kitchen. India’s G20 presidency is also likely a good opportunity for millets to take centre stage as it offers a substantive platform to promote the grain.
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