Beauty and personal care brand Mamaearth on Friday announced a collaboration with Snapchat for an innovative AR Lens campaign in celebration of Lipstick Day on July 29.
Leveraging Snapchat’s augmented reality offerings, the campaign has introduced an AR try-on lens, creating an immersive beauty playground for Snapchat users. With this lens, Snapchat users can virtually try on Mamaearth’s extensive range of lipstick shades from their collection.
“We are thrilled to collaborate with Snapchat, as the platform’s Gen Z and Millennial-centric users perfectly align with our target audience. The primary objective of this campaign is to deliver a memorable and engaging experience to the audience while celebrating Lipstick Day. This collaboration allows us to engage our audience uniquely and immersively through AR, enabling them to explore our diverse range of lipstick shades virtually. We are excited to make Lipstick Day truly special for our customers,” said Mamaearth’s Honasa Consumer Ltd CMO Anuja Mishra.
Snapchat users will get the opportunity to experiment with various lipstick shades virtually using the Mamaearth try-on AR Lens. The advanced augmented reality technology will enable them to visualise and browse the perfect shade that complements their style and personality, all with just a click on the screen.