Eight million meatballs, four million baked samosas, dal makhani and biryani. That is the amount of food IKEA India’s restaurants have sold since the Swedish furniture retailer opened its first store in 2018. In line with IKEA’s business strategy globally, food and beverage (F&B) is an essential complementary addition to its core business of selling ready-to-assemble furniture in India too.
IKEA is not alone in generating a healthy F&B revenue stream, which is now an appetising non-core diversification for companies across various non-food sectors, including airlines, cinemas and theme park operators.
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