Divya Arora, founder of sustainable laundry detergent Kikgerm, has many feathers in her cap. The entrepreneur studied innovation, worked with a fashion magazine, and joined her family business, but she found her calling to start her own company during the Covid pandemic.
Arora, 36, founded Kikgerm in 2020, with an ambition to make sustainable living affordable for everyone. According to Arora, age-old detergents, which contain many harsh and toxic chemicals, are the only feasible options available to people in the market. If someone wanted to switch to sustainable alternatives, they had to pay double.
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